Identity Design
506main Advisors: Brand Identity & Refresh
Full visual identity and a later brand refresh for a VA medical sales advisors, built on military precision and trust.
Client
506main Advisors
Service
Identity Design
Industry
Medical Sales/VA Sales
Role
Brand Identity Designer
The Brief:
A consulting firm needed to look as credible as their clients
506main Advisors serves VA and military healthcare markets. They needed a visual identity that would instantly communicate professionalism and credibility to their audience. As the business grew and its niche sharpened, a brand refresh updated the look without losing the foundation.
What I Did:
Complete brand development and strategic refresh
I led both the original identity build and a subsequent refresh as the company evolved, ensuring visual consistency while upgrading the system to better reflect their military-aligned positioning.
Logo design and brand refresh
Business cards
Letterhead design
Invoice templates
Branded email signature block
Military rank-inspired
Green-and-gray refined color palette
Print-ready and digital asset delivery
Outcome:
A brand that grew with the business
2
BRAND PHASES
Original identity and full refresh
8+
DELIVERABLES
Across both phases of the engagement
1
RETURNING CLIENT
Came back as the business expanded
Tool and Skills:
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