Identity Design
Anchor Tax & Bookkeeping Branding
Complete brand identity for a growing financial services firm from logo to letterhead to digital presence.
Client
Anchor Tax & Bookkeeping
Service
Identity Design
Industry
Financial Services
Role
Brand & Graphic Designer
The Brief:
A new firm needed a brand that felt established.
Anchor Tax & Bookkeeping was launching as a new financial services business and needed a complete visual identity that would instill trust with clients from day one without looking like a startup. The founder wanted something professional, clean, and distinctive in a crowded local market. She also needed help finding the words: a tagline, mission, and voice to go with the visuals.
What I Did:
End-to-end brand identity design.
I led both design execution and brand strategy, collaborating with the founder to develop their brand voice, visual language, and a system that would scale across print and digital.
Logo design and alternate lockups
Full brand guide
Mini brand guidelines sheet
Business cards
Letterhead
Custom invoice templates
Presentation folder
Email signature block
Link-in-bio page design
Animated logo splash screen
Branded Zoom background
Staff ID badge
Door decal (x2)
3D printed business card holder
Outcome:
A brand they've grown into
15
DELIVERABLES
Across print & digital
2
BRAND GUIDELINES
Full guide and mini guidelines sheet
Day 1
CLIENT CONFIDENCE
Professional presence from day one
Tool and Skills:
Related Projects
