Identity Design
Pucker Urban Farm: Brand Identity
Logo redesign and full brand system for a local urban farm, including sub-brand campaign that took the product from the farmers market to the gym to the bar.
Client
Pucker Urban Farm
Service
Identity Design
Industry
Agriculture / Wellness
Role
Senior Graphic Designer
The Brief:
A farm brand that kept growing into new markets
Pucker Urban Farm had an existing logo they loved, but it was costly to reproduce and didn't hold up across packaging and branding literature. They needed a more practical version of their mark first. Then, as the business expanded, Mrs. Pucker's Lemon Shot needed to reach beyond local consumers into wellness coaches, gyms, and health practitioners. Later, the same product was repositioned as a cocktail mixer targeting bars and nightlife, requiring a completely different look and feel for an entirely new audience.
What I Did:
Three phases of brand evolution across farm, wellness, and lifestyle
I worked with Pucker Urban Farm across multiple stages of their brand growth, solving a different design problem at each phase.
Color reduction on original logo for print cost efficiency
Logo adaptation into a versatile round mark for packaging and branding literature
Both logo versions maintained and supported simultaneously
Mrs. Pucker's Lemon Shot [ Wellness Market ]:
Posters and office flyers for gyms, chiropractors, and wellness clinics
Vending machine ads
Wellness gift baskets
Magazine ads
Mrs. Pucker's Limón Mixer [ Nightlife Market ]:
Sub-brand identity and custom illustrated character
Product label design (USDA Organic compliant)
Drink menu design for bar placement
Magazine ads
Supporting Brand Materials:
Social media graphics
Brochures and flyers
Event expo display
Gift basket and seasonal marketing materials
Packaging design
Outcome:
One brand, two new markets
2
LOGO VERSIONS
Designed and maintained simultaneously
2
SUB-BRAND CAMPAIGNS
Targeting wellness and nightlife markets
15+
DELIVERABLES
Across farm, wellness, and lifestyle
Tool and Skills:
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