Urban Bio: Product Line Packaging

Identity Design, Marketing Material

Built an entire brand system from the ground up for a nano-amplified hemp brand, from packaging and retail displays to trade show, digital, and everything in between.

Client

Urban Bio

Service

Identity Design, Marketing Material

Industry

Hemp / CBD Wellness

Role

Brand & Packaging Designer

The Brief:

A logo in search of a brand

Urban Bio came to me with a logo and not much else. As a product brand of Integrated Healthcare Solutions, they had a growing product line that needed a complete visual system, consistent packaging across 15 SKUs, retail presence, trade show materials, and ongoing marketing support. Everything else had to be built from scratch.

What I Did:

Full brand buildout across packaging, marketing, and events

I developed the complete Urban Bio brand system, leading design execution across every touchpoint while providing art direction to a junior designer on select deliverables.

Brand identity system built from existing logo
Packaging design for 15 SKUs:
- 3 transdermal creams
- 2 oral drops
- 9 vape cartridges (3 Sativa, 3 Indica, 3 Hybrid)
- 1 CBD lemon shot
Retail countertop display units per product line
Product sample cards
Paper packaging mockups for client approvals before print
Large-format trade show booth design
Website banners
Sell sheets and flyers
Price lists and order forms
PowerPoint presentations
MD brochure
Patient and customer brochure (lead, co-created with junior designer)
Postcard and mailer design (lead, co-created with junior designer)
Social media content (co-created with junior designer)
Promotional materials (co-created with junior designer)
Product photography: on-set art direction including lighting setup, prop styling, and model/product positioning, plus post-production editing and retouching (collaborated with marketing team)