Brand Systems, Packaging & Marketing
VQ OrthoCare
13 years. 10 divisions. One designer. Building the complete visual infrastructure for a multi-brand healthcare company, from packaging to trade shows to a regulated medical device UI.
Client
VQ OrthoCare
Service
Brand Systems, Packaging & Marketing
Industry
Medical Device / Orthopedic
Role
Senior Graphic Designer (In-House)
The Brief:
A growing healthcare company needed one designer to do it all
VQ OrthoCare supported multiple brands across orthopedic bracing, electrotherapy, and wellness; serving providers, payors, military, and consumers simultaneously. With no creative agency and a lean internal team, the marketing department needed a designer who could think in systems, execute across every medium, and keep a complex brand family visually consistent across 10 divisions while supporting continuous product launches, national sales events, and regulated packaging requirements.
What I Did:
Built and maintained the entire creative operation from the ground up
I served as the sole senior designer responsible for every visual touchpoint across the organization, from brand strategy to production-ready files.
Brand Systems
Built a comprehensive brand guide across 10 divisions, improving visual consistency and brand recognition by 60%
Developed sub-brand frameworks for BioniCare, Avid electrotherapy line, eCast, and distribution channels
Created corporate stationery, business cards, letterhead, and presentation templates across all divisions
Packaging & Product Launches
Led 10+ product launches with integrated packaging, sell sheets, and campaign assets
Engineered packaging systems across three major product categories coordinating Pantone and CMYK color management with print vendors
Integrated QR-enabled packaging across multiple product lines connecting physical products to digital IFUs, protocols, and patient education
Reduced production errors and material waste through cross-SKU consistency standards
Medical Device UI
Designed all 30+ UI screens and interface states for the Avid CT2 regulated electrotherapy device, including treatment workflows, real-time monitoring displays, settings menus, error states, and clinician-level access controls
Trade Show & Environmental Graphics
Designed trade show exhibits and environmental graphics for 10+ national healthcare conferences
Created large-format booth systems for VQ OrthoCare, Integrated Healthcare Solutions, and MaxMed from concept through on-site install
Engaged 5,000+ healthcare professionals across national medical events
Marketing Operations
Redesigned the literature fulfillment system, cutting asset turnaround from 2 weeks to 3 days
Produced 200+ digital and print assets annually across brochures, sell sheets, infographics, ad campaigns, and sales collateral
Optimized project workflows using AI-enabled tools, improving campaign turnaround efficiency by 30%
Produced multi-platform social media visuals and video content, increasing follower engagement by 25%
Outcome:
A complete creative infrastructure built to scale
60%
BRAND RECOGNITION INCREASE
Across 10 divisions through unified brand system
200+
ASSETS PRODUCED ANNUALLY
Sustaining marketing across all product lines and channels
3 Days
LITERATURE FULFILLMENT
Down from 2 weeks, freeing the sales team to move faster
Tool and Skills:
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