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Identity Design

School Proz: Brand Identity

A structured, technical brand identity for a school construction consulting firm, built to earn trust from district day one.

Client

School Proz LLC

Service

Identity Design

Industry

Education / Project Consulting

Role

Brand Identity Designer

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The Brief:

A consulting firm needed an identity as precise as their work

School Proz LLC manages school construction projects from A to Z and they needed a brand that conveyed that same level of detail and expertise. The challenge was communicating both the education and construction sides of their work in a way that felt unified, professional, and immediately credible to school district clients.

What I Did:

Full brand identity system across digital and physical touchpoints

I created the full brand identity for School Proz LLC, blending construction and education visuals into a clean, structured system carried across every client-facing material.


  • Logo design with blueprint-inspired geometry

  • Brand guidelines document

  • Business cards & letterhead

  • Branded Zoom background

  • Blueprint-style contact block

  • Custom 3D-printed business card holder

  • Polo shirt & branded apparel

  • Website design mockup

Outcome:

A clear, trustworthy identity for a technical niche

8+

DELIVERABLES
Across print & digital

0

PRIOR ASSETS
Built from scratch for a new business

2+

REAL RESULTS
Client landed district and other contracts after launch

Tool and Skills:

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