Packaging Design
CBD Edibles Packaging
Full packaging redesign for a farm-based cannabis edibles brand, from homemade labels to retail-ready packaging across 3 sub-brands and 13 SKUs.
Client
J & J Farm and Processing
Service
Packaging Design
Industry
Cannabis / CBD Edibles
Role
Packaging Designer
The Brief:
A real product that needed real packaging
J & J Farm and Processing was selling high-potency edibles with hand-assembled Avery labels on generic bags. The product was good. The packaging wasn't doing it justice. They needed a complete brand overhaul, professional sub-brand identities, and packaging that could hold up on a retail shelf and meet regulatory requirements.
What I Did:
Brand identity system and full packaging redesign across 13 SKUs
I took a clipped-together existing logo and developed it into a refined master brand, then built two new sub-brand identities from scratch to create a cohesive product family.
Master brand logo refinement (J&J Farm and Processing)
Sub-brand logo design: J&J Munchies (created from scratch)
Sub-brand logo design: J&J Chillers (created from scratch)
Full bar packaging: Milk Chocolate, Butter Bomb, Crunchy Munchy, Butterfingers, Cookies & Cream, ET Bar
Single dose packaging for all 6 bar varieties
J&J Chillers Grape Nano Shot packaging
Nutrition facts, ingredient lists, and regulatory compliance copy
Compliant warning labels and required disclosures
Outcome:
From Avery labels to retail-ready packaging
13
SKUs PACKAGED
Full bar, single dose, and beverage packaging
1
BRAND UPGRADE
From DIY Avery labels to retail-ready packaging
3
PRODUCT LINES
Munchies, Chillers, and J&J Farm
Tool and Skills:
Related Projects
